Tag Archives | advertising

Prevention Magazine and the New (Print) Health Revolution

Prevention Magazine and the New (Print) Health Revolution

The print magazine industry is having a health crisis. Amidst a culture of rampant free content, publishers have cut deals for advertisers and agencies to match the downward spiral of digital prices. Costs are going up everywhere as everyone wants to grow and earn more money, yet this culture of discounting rewards everyone for paying […]

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What Is Prevention?

What Is Prevention?

Prevention, as a word, is very prevalently used in our world today. Firemen use it. Politicians use it. Even doctors use it. That wasn’t necessarily the case back in 1950 when my grandfather launched Prevention magazine. “That’s a stupid name for a magazine,” my father told him. Whatever the 1950s equivalent was of “F*#k off” […]

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