A Visit to My Kitchen: Jared Koch of Clean Plates


Jared Koch is in my kitchen today, talking about his transformed childhood sweet tooth, favorite spices in the kitchen, and his thoughts on the current biggest news story.


Jared is the coauthor of the Clean Plates guide (Craving Wellness, 2009 and 2011), the only nutritionist- and food critic–approved guide to the healthiest, tastiest, and most sustainable restaurants in New York, and founder of the group that goes by the same name.


Why is living organic important to you?


It’s important to me for many reasons. I initially began living organic for personal health reasons, and as a way to limit my exposure to harmful chemicals. To me, it just makes sense to avoid potentially harmful substances whenever I reasonably can. I believe a lot of the chronic diseases in our culture are related to the poor quality of our food supply, and I am very motivated to convince other people to eat better. The more I learned about nutrition and organics, the more passionate I became about the importance of spreading the message to others and helping them to take action. I also believe it is important to live “organic” for the health of our environment, and for the health of future generations.

What was your favorite food growing up?


I had a big sweet tooth, so I would have to say candy, candy, and more candy. Especially the real tart stuff; like Sour Patch Kids and Sweet Tarts.


What’s your go-to comfort food now?

This may sound weird, but I am happiest when I am eating any dish that includes a wide variety of deliciously prepared vegetables. I am not a vegetarian, so it may also include grass-fed meat; but to me, the ultimate eating experience is enjoying what I’m eating and simultaneously knowing that I am nourishing my body. There is no guilt and no feeling of sacrifice or depravity. I am truly comforted by my meal.

What’s the one thing in your kitchen you just couldn’t live without?

I tend to be a bit messy in the kitchen, so I’d have to say the cleaning towels. As far as food is concerned, I love herbs and spices, not just for their taste, but also for their health benefits. Cayenne pepper is probably the one I use the most.

What magazine, website, book, album, or product are you most obsessed with right now?

I hope this doesn’t come across like a shameless promotion, but I have been pretty single-mindedly focused over the last two years developing and launching my new book and website (Clean Plates, CleanPlates.com). I am very passionate about making it easier for people to find delicious healthy and sustainable food, and I’m committed to making that happen personally and professionally. I will say having my iPhone with me makes it much easier.

What’s the most important news story today that you think we all need to pay more attention to?

We’d all probably be better off if we paid less attention to the news in general, but I think the most important story of our time (for those interested in eating organically) would be the 2012 Farm Bill. The policy backing it is being shaped now, so paying attention to it and getting involved is important.

Where do you get your news?

Some TV, but mostly online, and by talking with other people. I try and mix up the sources. I believe strongly in paying attention to multiple perspectives and opinions and then forming my own.


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4 Responses to A Visit to My Kitchen: Jared Koch of Clean Plates

  1. Donna in Delaware January 20, 2011 at 10:29 am #

    I have a sweet tooth also Jared. Sweet tarts were may favorite too! Another favorite was Jolly Rancher lemon twisters!! Although I have outgrown this candy, I still love sour/sweet things, i.e.,
    lemon bars, sweet ginger chili sauce from The Ginger People, etc. It’s good to know that the organic movement is up and running and that there are so many men involved, young and mature alike.

    Keep spreading the word about living and eating organically, and thanks for all that you do to educate others.

  2. Myra January 20, 2011 at 7:23 pm #

    A few thoughts:
    1. The Farm Bill is a two-edged sword, just like any other form of government subsidy. Subsidies give the government more control over us when they cannot even control themselves.
    2. Whatever is handed out comes from the pockets of all citizens, but most of us are not paying enough attention.
    3. I hope the GMO companies, like Monsanto, get nothing. They are destroying our food resources in break-neck speed. Farmers need to resist their power/monoply. Cnronic diseases multiplied after the introduction of genetically engineered “foods”.
    4. More people need to learn how to grow their own organic food using reproducible seeds.
    5. I like a big plate of fresh veggies, too.

    Thanks for your good work, Jared.


  3. Donna in Delaware January 22, 2011 at 10:27 am #

    Monsanto Is one of the most corrupt companies ever! Just think about the distruction they have over the years. Nothing that that company does is clean and good. There is alwyas something hidden under the surface for them to prosper in some crooked way. Hopefully they will get theirs and stop ruining lives and the environment. I don’t really understand how they can genetically modify plants and call them healthy!

  4. Myra January 22, 2011 at 1:09 pm #

    Monsanto and the other companies in the GE industry are not concerned about healthy food, just more dollars.
    “The industry has a big stake in promoting genetic engineering ….It has invested billions of dollars in the infrastructure needed to produce genetically engineered crops. And the ability to control the use of GE seed through U.S. patent law changes in the 1980s makes it especially attractive…..In the U.S, the biggest market for GE seed, farmers cannot save patented GE seed as they could with traditional seed varieties from most crops, BUT MUST BUY NEW SEED EVERY YEAR.” Doug Gurian-Sherman post “Genetic Engineering Comes Up Short” ScienceProgress.org June 8, 2009

    Who knows what those seeds would produce the next year anyway?


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