1% for the Planet, a Giant Leap for Mankind

February 12, 2009

Last night I attended a party for 1% For The Planet, an organization whose business members donate 1% of their gross revenues to nonprofit environmental groups. They were celebrating that more than 1,000 members have joined. The group was started by Yvon Chouinard, founder of Patagonia clothing, and his friend Craig Mathews, owner of Blue Ribbon Flies.