by guest blogger Amanda Harding, copywriter at Rodale’s
We invented organic.
Founded in 1942 by JI Rodale—grandfather of current CEO and Chairman Maria Rodale—Rodale Inc. is a publishing company that has transformed the way the world thinks about food, fitness, health, and farming. The organic movement that has become so popular in modern times actually began with a magazine called Organic Gardening (now Rodale’s Organic Life). Today, Rodale publishes health-focused magazine titles that you’re sure to recognize, including Prevention, Men’s Health, Women’s Health, Runner’s World, and Bicycling. On a fervent mission to make this world a better (and healthier) place, we also publish books and online content that align with our guiding principles.
At the helm of the company, Maria Rodale isn’t just a third-generation family member; she’s also a certified member of The Women’s Business Enterprise National Council (WBENC). This 501(c)(3) nonprofit organization was founded in 1997, and is the largest third-party certifier of women-owned and -operated businesses in the United States. According to a 2015 report from the Institute for Women’s Policy Research (IWPR), women-owned businesses are slowly but steadily increasing—up to about 29 percent of all businesses in America, as compared to 26 percent in 1997.
So where does Rodale’s, your one-stop source for must-have organic clothing, nontoxic kitchen accessories, and chemical-free, cruelty-free beauty buys fit into all of this? Well, it’s easiest to explain the vision in Maria’s own words:
If I want something that doesn’t yet exist, I’m the kind of person who keeps trying to find it until it does exist, or I make it exist myself. All my life I’ve wanted to marry my love of shopping (and good style) with my love for organic and healthy things—things made with integrity. And for most of my life I had to choose either style or products made with integrity when shopping.
Everything you buy here helps to make the world a better place and helps you be healthier and happier. Our goal is to make your life easier by putting all the good stuff—the organic stylish clothing, the personal care products that are free from toxins, and the home products that are safe for your health (and all made with love)—in one place. That way, you’ve got the freedom to live your life with integrity.
At Rodale’s, we are proud to be associated with a name with such a rich history in organics, and excited to offer all the products you need to support your organic lifestyle.
We want you to be able to shop freely, secure in the knowledge that no matter what you purchase, our buying team has already carefully vetted it. Everything product on the site is made responsibly, with the health and welfare of the planet in mind, and has been deemed healthy for you and your family. In short, we want to make it easy for you to live your best life without spending hours researching your purchasing decisions.
We’ve already done the legwork for you. So sit back, brew yourself a nice cup of coffee or tea, and peruse all the fun, unique, artisan-made products (including items from plenty of other women-owned businesses) we have to offer. By supporting Rodale’s, you’re also showing your support for other women who are making a difference in this world.