Nurture, Nature, Neighborhood


By guest blogger Shelbi Stoneback, content manager at Rodale’s

We’ve had a big year at Rodale’s. We’ve learned a few things about ourselves—who we are and who we want to be. Among other things, we discovered we want to be more fun!

So Rodale’s has a new look! We’ve brightened up our appearance to add a livelier vibe to your shopping experience. We’ve revamped our homepage to make it easier for you to find the amazing new arrivals and shop our products.

But while we might look shiny and new, we’ve never, ever compromised our standards. Every item we carry is useful and beautiful while also being good for you, your family, and the planet. And every item honors our three core values: nurture, nature, and neighborhood.

  • Nurture: We care how it makes you feel. You’ll feel healthy, active, comfortable, and beautiful.
  • Nature: We care how it’s made. The items we choose are made from organic, recycled, renewable, or wildcrafted materials.
  • Neighborhood: We care where it comes from. We select products that are handmade, created by small businesses, cruelty-free, and produced in a fair-trade working environment.

Since I research, read, and manage all the copy and descriptions for every single product on our site, I know each item we carry meets these requirements. Right now, that’s 3,342 items and counting, including my three favorite new arrivals….

1. Grass Fed Beef Jerky + Superfood Snack Packs


This pack of 6 organic beef and superfood fruit or nut mixes are perfect to keep a few in my desk for that afternoon snack attack, a few in my car so I’m never hungry when stuck in traffic or sitting out in the cold at the football game, and a few at home for the mornings when I’m running late with no time to stop. I know that with these packs I am getting some daily nutrients and energy that I would never get from a granola bar (or, more honestly, a sesame bagel with cream cheese).

2. Zamora High-Slit Maxi Skirt


Modal is one of my favorite fabrics. It’s made from the cellulose or fibers of beech trees and is lusciously soft like silk, but with a heavier weight like cotton. It also has a fluid-like drape and is wrinkle resistant, so it’s perfect to pack for weekends away. Amour Vert designs and produces this amazing skirt in its San Francisco studio. I’ll be pairing this skirt all winter with fun tights on date nights and leggings and boots for workdays.

3. Doormat Boot Scraper


The day that dirt gets tracked into the house is always immediately after you’ve cleaned and scrubbed the floor. This doormat is handmade from sustainably sourced materials by Redecker, a company in Germany that has been handcrafting brushes for over 75 years.  It will be sitting at both my front and back entrances to try to collect as much dirt, damp leaves, mud, and salt and snow as possible. If only I could get my puppy to wipe his paws!

Happy shopping!


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3 Responses to Nurture, Nature, Neighborhood

  1. Alice Green November 1, 2014 at 12:51 pm #

    Thanks for all the great work you do at Rodales for all of us out here. And Congratulations on being the kind of person that this company hires. It must be one of the greatest places to work in the world! And seems to me to have the best people in the world working there. I hope Rodales always remains alive, loving and organic!

  2. Shelbi November 1, 2014 at 8:28 pm #

    Thank you for the lovely compliment Alice! We have a lot of fun on the Rodale’s team! #iworkhereandloveit

  3. Alice Green November 1, 2014 at 8:48 pm #

    I re-read your article again just now, and had a thought about your puppy. If you put some organic puppy treats down between the brushes in the doormat, would some of the mud on your pup’s paws get scraped onto the brushes, when the puppy tries to pull up some of the treats? Even if it doesn’t work, it would be fun to watch the puppy try to get those treats. At least the first time anyway. (Unless the pup starts chewing away the brushes. Hmmm… maybe not such a good idea.) Just a thought. I’m sure it’s chewing on everything else in the house, too. Have fun while it’s tiny!

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